A few weeks ago, I purchased this item, and Foster has once again shown my theory correct. For my family and myself, this is a well-known brand that will remain such. It fits right in with the current zeitgeist. The inclusion of the smoothie cup is a useful feature.. The jar's thickness and size make it the thickest and biggest container I've seen thus far. Everything is fully mixed together, including bulky and difficult-to-blend products. Cleanup and storage are a breeze. With its size and performance, it's ideal for making smoothies for his family.